- Website:https://www.alfathermltd.com/
- Industry:Waste Incineration
Alfa Therm is a 25-year-old leading manufacturer and engineering company of India providing integrated design, supply, installation and project management services for waste incineration, compost machine, solid waste management, size reduction, process heating and the environment sector. They offer a complete range of plant, equipment and technology for all types of waste management i.e Medical waste/ General Waste/Hazardous Waste/ E-waste and Municipal Solid. Having a business chain across India they were failing at generating good leads andafter evaluating various local digital marketing agencies, Alfa-Therm decided to partner with Brandhype.in based on its proven track record.
The objective of this partnership was to proactively increase lead volume for the Alfa-Therm and help their website rank on #1 number in the search engines, and increase brand awareness in the surrounding areas. Through Google paid search (PPC) campaigns and SEO the partnership yielded 30% reduction in ad spend for the same amount of leads versus the cost per acquisition they were achieving in-house.
When is the right to Consider Merging Pages for SEO?
- Client: Alfa Therm
- Products Provided by Alfa-Therm: Solid waste management, Incinerators, Air Pollution Control, Bio Toilets, Process Heating, Organic waste Composting, Shredders.
- Services Provided by Brandhype.in: Pay per click (PPC)/ Google Ad Words, Search Engine Optimization (SEO), Content Optimization and content marketing.
Challenges
Alfa-therm is a well known manufacturer and engineering company having dealers and distributors across India, they were facing challenges in managing their sales and marketing department and were looking for partner agency to boost up their sales and can help them reach to a larger canvas of proactive customers.
Strategies and Tactics
To help them expand their business across the globe through creating ad campaigns, boosting their website on the search engines and creating brand awareness to drive quality leads for them at a lower cost per acquisition, Brandhype’s Team managed all aspects of Digital marketing, including pay per click (PPC)/Google Adwords, Search engine Optimization (SEO), and Content Marketing.
Together, the teams were able to reconstruct the website to appeal more audience that could result in converting more prospective leads throughout the year.
Results
As the relationship between Alfa-therm and Brandhype.in progressed, so did the measurable results. The combination of simultaneous, targeted paid campaigns, search engine optimization as well as closer alignment to actual customer volume, led to continual improvements in cost per acquisition.
Specifically, over the course of a few months, all of our hard work created consistent efficiency improvements in the leads.
Here are the results after five months of campaign optimization:
- The total number of leads increased 85.71%
- The total number of leads increased 85.71%
- The average cost per lead 300Rs