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Bookpal

Bookpal

Facebook enable brands to create greater visibility and exposure with highly targeted audiences. Brandhype’s initial step with any channel, before creating campaigns and reaching audiences, is to understand the various groups of people we reach or are trying to reach. From there we find and create stories and offers that relate to our audience. For Bookpal’s Mega Book Donation Drive, our Brandhype’s team piloted multiple Facebook campaigns to raise maximum book donations for the underprivileged Government Schools in Gurgaon. With a target demographic of ‘readers’, the plan was to utilize Brandhype’s national and regional title to get involved with their communities and people to increase engagement and registrations via Facebook.

Since our only focus was Facebook, we communicated our message through localized content, Facebook post and videos in the course of two strategies: Organic and Paid.

We ran Ad campaigns for the lead generation which left a tremendous impact and helped us in getting more registrations and ultimately more donations to benefit the Government schools.

Organic campaigns helped us in getting awareness among target audience whereas paid campaigns helped us in getting more than expected leads.

People came forward on their own for the contribution after connecting with us on Facebook. Bookpal’s Donation Drive achieved priceless benefits through our dedication, strategies and hard work. They are pleased to work with us, and so are we.

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