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Cosco

Cosco

Cosco came to Brandhype with an aim to enhance Digital Marketing results for its brand. They wanted to partner with an agency that has strong data-driven, multi-channel expertise to make a notable presence for their brand online, and that’s when one of our previous clients recommended them to join hands with us. We knew that the rapidly evolving and one of the most famous sports brand Cosco was starting from scratch with a website that had no online tenure, was without any type of onsite optimization, had thin content and lacked inbound links and citations.

Like all the branding projects, we started with research into the industry’s competitive space as well as the look and feel of the products that Cosco carries. As this was a brand-new website, our initial strategy was to conduct in-depth keyword research to determine how potential customers were searching online for sports products.

We established and enhanced the online standards and communication strategies of the brand across all categories. Although our approach for each category and product was unique, the through-line remained consistent: connecting sports fans, athletes, and fashion-focused consumers to amazing products through memorable messaging and engaging experiences that encourage self-expression.

However Cosco is not interested in selling directly, they needed to adopt a system to channelize the queries of their distributors; for which we created their brand recall value in those pockets where earlier it had nil presence i.e. in the southern part of India.

Today their website ranks on first page on many keywords; the traffic on their website has grown manifolds. They are more than satisfied with Brandhype, and their customers are pleased to find more information about the company and products in online space.

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