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Data Folkz

Data Folkz

Data Folkz delivers online courses with deep dive and experiential learning on Data Analytics, Machine Learning and Artificial Intelligence.They are backed with a team of professionals from diverse backgrounds collaborating for the vision of India taking a lead in Artificial Intelligence and Machine Learning industry. Their cross discipline backgrounds and strong understanding of the relevance of big data, artificial intelligence and machine learning in emerging markets makes them an ideal choice for students of all backgrounds.

Whether you’re a mid career professional looking to add some data skills to your resume, or an enthusiast wanting to dig deeper into Data Science, Data Folkz is the learning destination for you.

Project Summary

  • Client: Data Folkz
  • Courses Provided by Data Folkz: Data Analytics, Machine Learning and Artificial Intelligence.
  • Services rendered by Brandhype.in: Pay per click (PPC)/ Google Ad Words and Facebook ads.

Objective

  • To generate leads/registrations for the webinar.
  • Too generate leads for selling the course of Data Anlytics, Data Science, Machine Learning, and Artificial Intelligence.

Challenges

The challenge was to generate 1500 – 2000 (approx) leads/ registration to attend the webinar per week through Google and Facebook ads, improve gross profit, conversion rate, total sales value and click through rates.

  • Improve profits – This bottom line figure is the most important. Client wished to see a much better return on their investment to improve their profits.
  • Improve Click through rate – In a competitive tile market place, we needed to stand out from the competition to improve the volume of clicks through to the website.
  • Increase Conversion rate – We needed to increase the volume of conversions.
  • Increase total no. of leads & leads value – Not only did we need to increase the volume of leads, we needed to increase the value of the leads also.

Solutions

We have carried out the following steps to deliver the promised results:

  • In depth keyword research analysis, working closely with the client to understand their business.
  • Set Up new ad account, creation of new Ad Groups, campaigns and keywords.
  • Bid optimization for both long tailed and broad match keywords to grow revenue while boosting brand awareness in the marketplace.
  • Consultancy and content suggestions to improve website landing pages in order to grow conversion potential and keyword quality scores.
  • Testing and ongoing improvement of ad copy to encourage high click through rates and improved conversion rate.
  • Creating creative ad copy to encourage a significant increase in click through rates.
  • Use of negative keywords to remove “wasted clicks” and make better use of available Ad words budget.
  • We chose strategic selection of targeted audience on the basis of their interests, location to achieve high quality relevant leads.

Results

Our PPC management achieved some outstanding results. Here are some of the results:-

  • Conversion Rate has increased.
  • Total Sales Value Increase After implementation of the new strategy.
  • Click through rate Increase Through creative ad copy optimization.
  • Significant increase in enquiries, with a much lower cost per enquiry.

Screenshot of Display Campaign ForLive Webinar

  • No. of Clicks: – 18,938
  • Total Conversions: – 584
  • Cost per Conversions: – 25.39 INR

Screenshot of Facebook Campaign ofThe Sale of Course

Campaign: – Lead Generation for Machine Learning Course

  • Results: – 242
  • Reach: – 32,079
  • Cost per Result: – 21.71 INR
  • Amount Spent: – 5,252.99 INR

Campaign: – Lead Generation for Artificial Intelligence Course

  • Results: – 186
  • Reach: – 26,949
  • Cost per Result: – 21.91 INR
  • Amount Spent:- 4,076.05 INR

Campaign: – Lead Generation for Data Science Course

  • Results: – 122
  • Reach: -23,603
  • Cost per Result: – 32.17 INR
  • Amount Spent: – 3,924.57 INR

Screenshot of Facebook Campaign to Generate Leads of Registrations for Live Webinar

  • Results: – 313
  • Reach: – 39,107
  • Cost per Result: – 14.27 INR
  • Amount Spent: – 4,466.94 INR

This is one of many PPC clients that we have helped to increase their conversions. We are passionate about helping our clients to grow their online business.

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