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Industry:
Medical & Healthcare
There are quite a lot of factors that go into raising a business’s presence online. One of the most fundamental pieces is search engine optimization (SEO.) Whether you’re a new business with a brand new site or an existing business with an older site, without having proper SEO set-up on your site, you could be missing out on valuable opportunities.
India Health Help, a holistic medical tourism platform that offers patients from around the world a chance to access some of best medical services in India, came to Brandhype looking to expand their online lead generation and compete against the larger firms in their market. Our digital marketing services have offered India Health Help a great opportunity to grow their business, improve branding and name recognition, and stand out in a crowded market.
Our work with India Health Help started as a simple organic search campaign. Once we started seeing a lot of success with that campaign, we were able to expand our work with the healthcare firm to include paid search, content marketing, and social media services in three different languages. Starting from SEO and organic search strategies as their primary goals were to increase branding and name recognition in the Indian market, we focused on strategies that improved their rankings in local search results. We did extensive work on their website to optimize for both user experience and SEO ranking factors.
Once we found success with our organic search optimizations, we focused on other digital marketing elements. We began by managing their social media channels in three different languages (which was really a task), writing high-quality blog posts on a consistent schedule, and driving new sales leads and lowering the cost per lead on the paid search side, to keep the process under budget.
Since partnering with Brandhype, India Health Help has seen a great success in growing business through online leads. They are much more competitive in their market and are able to compete with much larger practices. We truly view our relationship with India Health Help as a partnership and are enjoying the opportunity to help such a holistic medical tourism grow with the help of smart digital marketing strategy.