- Website:https://lamourspalon.com
- Industry:Beauty & Fashion
With billions of people using social media, a marketing plan cannot ignore such powerful medium of communication to existing and potential clients. With social media platforms like Facebook and Instagram, you get to see your target market up close and personal. Reaching out to followers, help you solve their problems, recommend products and services, find more customers, and beat the competition.
The L’amour’s team of professionals stays at the forefront of current trends and constantly trains in the latest techniques within the hair and beauty industry. They approached Brandhype’s team to build Social Media Presence on Facebook and Instagram and enlighten people with their services. Their goals were to increase brand awareness & exposure, grow their followers for remarketing opportunities and increase targeted traffic to the social media pages.
Brandhype identified the audience as people who fit the L’amour Spalon persona but were unfamiliar with the brand. Typically they were the sort of people who exude a beauty & healthy spa lifestyle. We identified them and sought to expose them to the brand by running organic campaigns and Digital PR which promoted the lifestyle they enjoyed.
Besides posting services and offers, we also organized a Bloggers meet for the brand where we collaborated with multiple bloggers and provided them the services. Such natural and organic themes are believed to attract the customers as the bloggers posted their pictures and videos over multiple platforms and shared their great experience with their followers which increased the engagement of people in L’amour and eventually increased the number of followers and clientage.
Brandhype with its joint effort and hard work flourished L’amour’s Social Media Pages and made it much livelier.