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Swan Tours

Swan Tours

Introduction:

Swan Tours is a leading travel agency offering a wide range of travel services, including customised tour packages, hotel bookings, and transportation arrangements. Operating in the highly competitive travel and tourism industry, Swan Tours has established itself as a trusted name in providing exceptional travel experiences to customers.

Challenges:

  • Despite being a formidable player in the travel industry, Swan Tours faced the challenge of competing against much larger competitors with greater resources and brand recognition. 
  • Their SEO-related problem was to improve their online visibility and outrank the elite competitors for key search terms related to travel agents and tour operators in Delhi and India. 
  • The specific SEO goal was to achieve first-page rankings for target keywords to increase organic traffic and attract more potential customers.
  • Managing Google My Business (GMB) requiring careful planning to shine in local searches and connect better with customers.

Strategy:

The SEO strategy formulated for Swan Tours focused on On-page, Off-page and Technical SEO optimization techniques. This included in-depth keyword research and targeting strategies to identify relevant and high-traffic keywords. On-page optimization involved optimizing website content, meta tags, and headers to align with target keywords. Off-page optimization strategies included building high-quality backlinks from authoritative websites and enhancing the website’s overall online presence through content marketing and social media engagement. Technical SEO optimization strategies involve identifying and resolving issues related to website crawlability, indexing, site structure improvement, broken link rectification, image optimization, and enhancing mobile responsiveness.

Keyword Research:

  • Conducted extensive keyword research to identify relevant and high-traffic keywords in the travel industry, including variations and long-tail keywords.
  • Focused on keywords such as “Travel Agents in Delhi,” “Travel Agents in India,” “Tour Operators in Delhi,” and “Tour Operators in India” to target specific geographical and service-related searches.
  • Utilized keyword research tools like SEMrush, Google Keyword Planner, and Ahrefs to identify valuable keywords with high search volumes and low competition.

On-Page Optimization:

  • Optimized website pages, including meta tags, headers, and content, to target the identified keywords and related terms.
  • Updated page titles, meta descriptions, and URL structures to improve relevance and visibility in search engine results pages (SERPs).
  • Ensured that website content is informative, engaging, and optimized for both search engines and user experience.

Content Optimization:

  • Created high-quality, engaging content centered around various travel services offered by Swan Tours, including customised tour packages, hotel bookings, and transportation arrangements.
  • Addressed common travel-related questions, concerns, and best practices to provide valuable information to users.
  • Optimized content with targeted keywords and internal linking to improve search engine visibility and user engagement.

Technical SEO:

  • Conducted a comprehensive technical audit of the Swan Tours website to identify and address any issues affecting crawlability, indexing, and site speed.
  • Implemented technical optimizations such as improving site structure, fixing broken links, optimizing images, and enhancing mobile responsiveness.
  • Ensured that the website is accessible and user-friendly across all devices and platforms.
  • Off Page Optimization:
  • Developed a strategic approach to acquiring high-quality backlinks from authoritative websites in the travel and tourism industry.
  • Utilized outreach, guest blogging, and content marketing to earn relevant and valuable backlinks from reputable travel websites, blogs, and directories.
  • Focused on building a diverse and natural backlink profile to improve Swan Tours’ authority and credibility in the travel industry.

Implementation:

Conducted Extensive Keyword Research:

  • Conducted thorough keyword research to identify target keywords relevant to the travel industry, focusing on terms such as “Travel Agents in Delhi,” “Travel Agents in India,” “Tour Operators in Delhi,” and “Tour Operators in India.”
  • Prioritized focus on high-traffic keywords with low competition to maximize visibility and attract potential customers.

Implemented On-Page Optimization Strategies:

  • Updated meta tags, headers, and website content to align with target keywords and improve relevance for search engines.
  • Ensured that page titles, meta descriptions, and URL structures accurately reflected Swan Tours’ services and geographical focus areas.

Created and Optimized Content on the Website:

  • Developed high-quality, informative content across the Swan Tours website, including blog posts, service pages, and destination guides.
  • Provided valuable information on various travel services offered by Swan Tours, such as customised tour packages, hotel bookings, and transportation arrangements.
  • Optimized content with targeted keywords and internal linking to enhance search engine visibility and user engagement.

Conducted Technical SEO Audits and Implementation:

  • Conducted comprehensive technical SEO audits to identify and address any issues affecting website performance, crawlability, and indexing.
  • Implemented recommendations to improve site speed, optimize site structure, and fix technical errors, ensuring a seamless user experience and enhanced search engine visibility.

Developed a Backlink Acquisition Strategy:

  • Formulated a strategic approach to acquiring high-quality backlinks from relevant and authoritative websites in the travel industry.
  • Leveraged outreach, guest blogging, and content marketing initiatives to earn valuable backlinks from reputable travel websites, blogs, and directories.
  • Focused on building a diverse and natural backlink profile to enhance Swan Tours’ authority and credibility in the travel industry.

Tools Used in Project:

Brandhype deploys Best in Class Tools to help its clients generate ROI for their Businesses, our team deployed the following tools:

  • Google Search Console to track SEO and Content efforts
  • Keyword Planner & SEMRush for Keyword research
  • Google Analytics to track the traffic growth and conversions

Results:

The SEO campaign for Swan Tours yielded impressive results, with the website ranking prominently on the first page for key search terms such as “Travel Agents in Delhi,” “Travel Agents in India,” “Tour Operators in Delhi,” and “Tour Operators in India.” Despite fierce competition from larger players in the industry, Swan Tours successfully beat elite competitors like SOTC, Thomas Cook, Yatra and MakeMyTrip, and secured top positions in search engine results. Key SEO performance indicators showed significant improvements, leading to increased organic traffic and enhanced online visibility.

  • First Page Ranking: Successfully achieved the client’s goal of ranking the website on the first Page for the keyword “Travel Agents in Delhi,” “Travel Agents in India,” “Tour Operators in Delhi,” and “Tour Operators in India.” in search engine results pages (SERPs).
S.no Keyword  Current Rank Initial Rank
1 Travel Agents in Delhi 2 NA
2 Tour operators in Delhi 1 NA
3 Travel Agents in India 3 NA
4 Tour Operators in India 4 NA
5 Honeymoon Packages in India 8 NA
6 Golden Triangle Tour Packages 7 NA
7 Taj Mahal tour packages 2 NA
8 North India tour packages 7 NA
9 Uttarakhand Tour Packages 9 NA
10 Uttarakhand Tour Packages from Delhi 2 NA
11 Bhutan Tour Packages from Delhi 3 NA
12 Golden Triangle tour packages from Kerala 5 NA
13 Golden Triangle tour packages from Delhi 8 NA
14 Golden Triangle India tour packages 9 NA
15 Golden Triangle Holiday Packages India 9 NA
16 Golden Triangle Tour India 9 NA
17 golden triangle tours 8 NA
18 Delhi Jaipur Agra Golden Triangle 7 NA
19 Golden Triangle India tour packages 9 NA
20 Golden Triangle and Ranthambore tour 10 NA
21 Golden Triangle Delhi Agra Jaipur tour 6 NA
22 Golden Triangle tour from Jaipur 6 NA
23 Golden Triangle tour from Delhi 7 NA
24 India travel agency 5 NA
25 Indian travel agency 6 NA

 

Keyword: Travel Agents in Delhi

Keyword: Tour operators in Delhi

Keyword: Travel Agents in India

Keyword: Tour Operators in India

  • Increased Organic Traffic: Increased organic traffic to the website, driving more qualified leads and potential customers.

  • Improved Visibility: Enhanced online visibility, establishing Swan Tours as a dominant player in the travel industry.
  • Improved GMB Ranking: Improved rankings on Google My Business listings, further amplifying Swan Tours’ presence in local search results.

 

S.no Keyword  Current Rank Initial Rank
1 Tour operators in Delhi 1 NA
2 Travel Agents in Delhi 1 NA
3 top 10 travel agency in Delhi 1 NA
4 Best Travel Agents in India 3 NA
5 Travel agency in Delhi 2 NA
6 Best travel agency in Delhi 1 NA
7 Best Tour Operator in Delhi 1 NA

 

Keyword: Tour operators in Delhi 

Keyword: Travel Agents in Delhi

Keyword: top 10 travel agency in Delhi

Keyword: Best Travel Agents in India

Analysis:

Insights gained from the SEO campaign highlighted the remarkable impact of SEO improvements on Swan Tours’ organic search traffic and conversions. By outranking larger competitors and securing top positions in search engine results, Swan Tours demonstrated the effectiveness of the SEO strategy in achieving their business objectives and gaining a competitive edge in the market.

Testimonials:

Conclusion:

The SEO case study for Swan Tours exemplifies the successful implementation of a strategic SEO campaign, resulting in improved online visibility, increased organic traffic, and beating elite competitors in the industry such as SOTC, Thomas Cook, Yatra and MakeMyTrip. Despite facing fierce competition, Swan Tours’ commitment to excellence and strategic SEO efforts enabled them to achieve remarkable results and establish themselves as a dominant force in the travel and tourism sector. 

Technically, we’re surpassing all competitors, regardless of size, on multiple keywords. Our success is even more notable because the only websites ranking above us, such as Just Dial, aren’t even our direct competitors. Despite this, we’ve managed to secure top positions, showcasing Swan Tours’ exceptional performance in the industry.

Out of 100 keywords targeted, an impressive 25 have secured a coveted position on the first page of search engine results. The success doesn’t stop there – we’re generating an impressive 240+ leads Monthly, showcasing the effectiveness of our SEO efforts. Moreover, our website witnesses an average monthly traffic of 118,872 visitors, indicating a substantial increase in online visibility and engagement. Additionally, our Google My Business listing is thriving, receiving over 1300 calls per month, a witness to our enhanced local presence and customer reach.

Our Average keyword ranking: 25 keywords are ranking on 1st page

No. of Calls (GMB): 1300+ monthly

Average Traffic: 118K+ monthly

Leads: 240+ Monthly

Achieving the number one position is an exhilarating triumph. While agencies rejoice when a keyword lands on the first page, our satisfaction truly blossoms when it secures the coveted top spot. For Swan Tours, this achievement is a testament to our dedication and expertise in the SEO domain.

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