Running a PPC campaign without tracking the right metrics is like driving a high-speed car with your eyes closed. You’ll burn fuel, maybe even go fast, but you’ll crash before you get anywhere meaningful.
In the hyper-competitive world of paid advertising, success doesn’t come from big budgets alone. It comes from clarity. And clarity begins with metrics that matter.
At Brandhype, we’ve managed campaigns for businesses of every size, and if there’s one thing we’ve learned as a trusted PPC company in Delhi, it’s this, behind every successful ad is a dashboard full of insights. Let’s unpack the top 10 PPC metrics that every advertiser must track to make their campaigns truly profitable.
1. Click-Through Rate (CTR)
CTR is the pulse of your ad copy. It tells you how compelling your ad is, not just how often it’s seen, but how often it’s clicked. A low CTR often signals poor messaging or weak targeting. High CTR? You’ve struck a chord. Track it religiously.
2. Quality Score
This Google-given score affects both your cost-per-click and your ad positioning. It’s influenced by CTR, landing page experience, and keyword relevance. Better Quality Scores mean better placement at a lower cost, a golden formula for PPC success.
3. Conversion Rate
Clicks are nice. Conversions are everything. Whether it’s a sale, a sign-up, or a download, your conversion rate shows how well your ad and landing page work together to drive user action. For businesses availing PPC services in Delhi, this is often the most business-defining metric.
4. Cost Per Conversion (CPC / CPA)
Knowing what it costs to get a lead or customer is non-negotiable. Cost Per Acquisition or Cost Per Conversion tells you if your campaign is profitable. If your cost is higher than the customer’s lifetime value, it’s time to rework your funnel.
5. Impression Share
This tells you how often your ads are showing compared to how often they could be showing. A low impression share might mean your budget is too small or your bids too low. For market leaders aiming to dominate their space, this is a power metric.
6. Ad Position / Average Position
Where do your ads appear, at the top or buried below the scroll? While Google has phased out the “average position” metric, position insights are still available under new formats. Top visibility equals more credibility and higher CTR.
7. Search Impression Share Lost (Budget or Rank)
This advanced metric tells you how much of your potential audience you’re losing, either because your budget is too tight or your ad rank isn’t competitive. It’s a wake-up call when you think you’re doing well but leaving money on the table.
8. Bounce Rate on Landing Page
You paid for that click, did it do anything? A high bounce rate often signals misalignment between ad promise and landing page experience. Optimizing for intent and experience can dramatically reduce wasted spend.
9. Lifetime Value (LTV) vs Cost Per Acquisition (CPA)
If your LTV is ₹2,000 and your CPA is ₹1,800, the math doesn’t work for long. Smart advertisers track long-term revenue from each customer and use it to set healthy CPA targets. It’s where strategy meets sustainability.
10. ROAS (Return on Ad Spend)
This is your north star. If you’re spending ₹10,000 on ads and earning ₹50,000 in revenue, your ROAS is 5x. Track this across all channels and campaigns. If it drops, act. If it grows, scale.
Why Metrics Matter More Than You Think
Many advertisers get fixated on the wrong numbers, likes, impressions, even clicks. But unless you’re aligning every rupee spent with a measurable return, you’re just guessing. Tracking the right PPC metrics transforms your campaign from a gamble into a system.
Being amongst the best digital marketing companies in Delhi, we at Brandhype don’t just run ads, we run data-backed, performance-obsessed campaigns that convert. We dive deep into these metrics not because they look good on a report, but because they help you make smarter decisions, faster.
Final Thoughts
PPC is not just about reaching the right people, it’s about understanding what happens after. Each metric tells a part of the story. Together, they help you write the next chapter, one of growth, visibility, and ROI.
If you’re looking for PPC services in Delhi that don’t stop at impressions but go all the way to results, it’s time to work with professionals who know the terrain. At Brandhype, as a renowned PPC company in Delhi, we’re your performance partners, from first click to final sale.
Let the metrics speak, and let Brandhype lead the way.
Frequently Asked Questions
You’re not alone. So many come to us after a bad agency experience. We don’t vanish after the first invoice. Our digital marketing services in Delhi are rooted in real results, regular updates, and honest conversations and not empty promises.
That’s okay. You don’t need to know all the terminology. We help you figure out what your business actually needs. Our digital marketing consultants will walk you through the entire process.
Absolutely. Whether you’re running a homegrown brand or a growing startup, our digital marketing services are tailored to your size, goals and budget. We’ve helped many small businesses in Delhi, Gurgaon and local areas get seen and grow online.
Marketing can feel expensive. That’s why we create flexible plans that work within your budget. You’ll always know what you’re paying for, whether it’s content, SEO or paid ads. We never have any hidden costs, ever.
We track everything from clicks, leads to conversions. If something isn’t delivered, we fix it. Real-time data helps our digital marketing company to adjust quickly. You won’t be left guessing.
